Turnbow Consulting conducts independent win-loss and voice-of-customer interviews on your behalf — combining rigorous qualitative research with a neutral third-party approach so your customers speak freely, and you get the honest insight internal teams rarely hear.
An independent interviewer gets customers to open up in ways they rarely would with your own team.
Patterns emerge across interviews — where deals stall, why customers leave, what actually drives decisions.
You'll see the exact themes and language behind your wins, losses, and churn — so your team knows what's really going on.
Turnbow Consulting was founded by Cam Turnbow, one of the first people to build a career specifically around win-loss research. Cam joined Clozd — one of the category's founding firms — as its 8th employee back in 2018, and has since personally conducted more than 2,200 customer interviews, spanning companies from the Fortune 100 down to early-stage startups, across nearly every industry.
Before Clozd, Cam ran the voice-of-customer program at Instructure, where he saw firsthand just how valuable unfiltered customer feedback is — and how rarely most companies actually get it. That experience exposed a clear gap: while large enterprises can afford dedicated win-loss programs, most small companies and startups simply can't access the same insight at a price that makes sense. Turnbow Consulting exists to close that gap — bringing the same rigor and independence to companies of any size, without the enterprise price tag.
Customer Interviews Conducted
10+ years as a voice-of-customer expert and win-loss consultant, with over 2,200 customer interviews conducted. Every interview is personally led by Cameron.
A simple, low-lift process designed to make it easy for your customer to say yes.
You send a short email introducing Turnbow Consulting as your independent feedback partner.
Turnbow Consulting is CC'd on the intro and takes it from there.
Your customer picks a time using the included scheduling link.
Turnbow Consulting sends reminder emails to encourage participation.
The call is recorded and deliverables are shared with you.
To secure the interview, we ask you to send a brief email to your customer explaining that your company uses an independent third party — Turnbow Consulting — to gather honest feedback about their experience.
Turnbow Consulting is CC'd on this email and takes over from there: sharing the scheduling link, answering questions, and following up as needed so the interview gets on the calendar.
Once scheduled: the call is recorded, and the recording, transcript, and summary are delivered directly to you and your team.
Please note: participation rates vary greatly between each customer and industry. At times, customers may choose not to participate or may be non-responsive. Each Turnbow Consulting customer recognizes this as a risk prior to engagement. No refunds will be issued for non-responsive customers. However, while refunds aren't given for unresponsive participants, the number of contacts you're allowed to provide for outreach is not limited — you're welcome to submit additional contacts to reach out to for the same interview slot.
If these conversations help you win back or retain just one deal, here's what that's worth.
One of the most common outcomes of win-loss and churn interviews is uncovering a win-back opportunity — a moment where the buyer reveals they're actually ready to purchase again. Deals are often lost to timing, budget, or a competitor that didn't deliver, not because the door is permanently closed. These interviews are frequently where that door reopens.
Bundles start at 5 interviews ($1,500); each additional interview is $250, plus a $50 per-interview participation incentive. More interviews mean more chances to catch the one conversation that saves a deal.
Win back or retain just one deal at this size, and you'd come out ahead by $8,500 — even before counting everything else you learn along the way.
Interviews start with a bundle of five. Add extra interviews or an optional participation incentive below.
Additional interviews beyond your bundle are just $250 each. Every interview includes:
Your bundle starts at 5 interviews. Need more? Additional interviews are $250 each.
Offer your customer an incentive to participate. The amount is added per interview.
Incentive is paid to your customer as a thank-you for their time and is added on top of the per-interview rate. Select one incentive level to apply to every interview in your order.
Upon receiving payment, Turnbow Consulting will reach out via email within 24 hours to schedule a kick-off call.
Real results from teams who needed the truth, not filtered feedback.
"Cam helped us understand major gaps in our customer journey. Many of our customers that we thought were safe and planning to renew were in fact at risk. These interviews gave us time to save those customers."
"Turnbow Consulting was able to get things out of the customer that completely surprised us. Even though we had a good idea of why we lost these deals, the level of detail provided in the interview had us rethinking our approach."
Every interview includes a 30-minute recorded conversation with your customer, a custom questionnaire built around your business, the full call recording, a written transcript, and a short summary of key takeaways — all delivered as a single PDF.
A starting bundle of five ($1,500 total, $300 per interview) gives you enough conversations to spot real patterns — one interview is an anecdote, five start to reveal a trend. Need more? Additional interviews beyond your bundle are $250 each.
No, incentives are entirely optional. If you'd like to boost participation, you can choose an incentive of $50, $100, $150, $200, or $250, which is added to the per-interview rate and paid to your customer as a thank-you.
You send a short introduction email explaining that your company uses Turnbow Consulting, an independent third party, to gather honest feedback. Turnbow Consulting is CC'd and shares a scheduling link so your customer can pick a convenient time. We follow up with reminder emails to encourage participation.
Once the interview is complete, the recording, transcript, and summary PDF are shared directly and exclusively with you and your company.
All major credit cards are accepted through our secure checkout. You'll select your incentive level (if any) and pay for your bundle of five interviews up front.
Recording, transcript, and summary are typically delivered within up to 72 hours of the completed interview.
Yes. Customers have 6 months from the date of purchase to use the interviews in their bundle. No refunds are given for unused interviews.
Participation rates vary greatly between each customer and industry. At times, customers may choose not to participate or may be non-responsive. Each Turnbow Consulting customer recognizes this as a risk prior to engagement, and no refunds are issued for non-responsive customers. That said, there's no limit on the number of contacts you can submit for outreach — if one contact doesn't respond, you're welcome to provide another for the same interview slot.
Purchase a bundle of five interviews and let Turnbow Consulting handle outreach, scheduling, and delivery — end to end.
Get Started — $1,500 / 5 Interviews